Saturday, August 6, 2016

Donald Trump Campaign Hires the Firm Behind ‘Brexit’

Donald Trump has recently hired the company that brought the Brexit referendum to a successful victory- securing the split of Great Britain from the EU.
Cambridge Analytica is a marketing and data firm, which targets voters and donors alike. 
  • The strategic communications company has worked with Cruz, Carson, and is responsible for the "Leave EU" campaign. During the Brexit referendum, polling had suggested that Great Britain would stay in the EU, however with the incredible campaign strategy, Brexit jumped 10% in the polls in the days before the referendum.

One of the strategies is that Cambridge Analytica targets the first-time voter audience, and those who feel left out by politics in general. 
  • This is crucial for Trump to secure a victory in November. Independents and first-time voters are what brought Brexit to success. Brexit was led by a UKIP politician, Nigel Farage, who has a small party in England. Despite this, Cambridge Analytica is very successful with marketing to independents and undecided voters.
  • Donald Trump and his team have upped their game to win the race for the White House by hiring the company that got the Brexit message to millions, resulting in the split of Great Britain from the European Union.

Cambridge Analytica is a marketing film that targets voters (and potential donors) based on their unconscious psychological biases. They are excellent at appealing to the common masses. This will be crucial in Trump securing these voters in November.

The platform of the website is:

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